I was seven months pregnant when everything started hurting. My back. My pelvis. That constant ache that made it impossible to get comfortable, no matter how many pillows I tried.
Then I found something in my freezer.
My husband Jack had been designing ice packs for his knee injury. He had made some small prototypes which were soft enough to wear against your skin.
For the first time in weeks, I slept through the night.
Jack's were made from medical-grade silicone, not hard plastic with edges that dig into your skin.
I could lie on them. Sit on them. Move with them. They molded to my body instead of fighting against it.
Cold therapy works. Doctors recommend it for engorgement and recovery. But most moms skip it, because the options are awful.
We built mamacool because nothing like it existed. Whether you're recovering postpartum, dealing with pregnancy discomfort, or nursing through engorgement – relief is waiting in your freezer.
Fixing our own problem
Sometimes you stumble across a problem and think "surely there is a better option than this". That's how we felt when using the old school, plastic ice packs. Turns out there wasn't a better option. So we designed one.
Designed and tested in-house
Every pack goes through dozens of iterations before it gets anywhere near our moms. We test different shapes, thicknesses, materials, fluid ratios and even the freezers which these ice packs spend most of there lives.
Validated by real moms/mums
Once we're happy, we get our products straight into the hands of our toughest critics – new moms. They give us honest feedback. We want our products to work for all moms/mums. No matter how you spell it.